



Middle 39
Middle 39 Prussian
MW-39P
00:00 to 04:00
$1,450
The first watch we made and still the one most people buy. The navy dial reads almost black at night, and the yellow arc covers 12 to 4, the hours the second mate stands.
In stock, ships in 2 days
Ines replies within one working day with a payment link and a ship date. Put your wrist size in the email and we’ll size the bracelet before it ships.
39 mm steel, 46.5 mm lug to lug
11.4 mm
20 mm
200 m, screw-down crown at 4
Sellita SW300-1, automatic
56 hours
−2 to +6 seconds a day, checked in 5 positions
Double-domed sapphire, anti-reflective inside only
Super-LumiNova X1 C3, yellow arc from 12 to 4
142 g on the bracelet
In the box: the steel bracelet, a navy sailcloth strap, a strap tool, and the test card Ruth signs after the pressure test.
Notes from the bench
Why 12 to 4
On a merchant ship the second mate stands the 12-to-4, twice a day. Maren stood it for six years on product tankers. The arc on the dial covers those hours, so at 3 a.m. the hour hand sits inside it. You don’t need to know any of that to wear the watch. It is still the reason the dial looks the way it does.
What we left off
There is no logo, no “automatic” and no depth rating on the dial. The name is engraved on the caseback with the batch and serial number. Our first prototypes had a printed logo, and it made the dial harder to read in the dark, so it went.
How it fits
39 mm reads small on paper and right on the wrist. The lugs turn down sharply, so the 46.5 mm lug-to-lug sits inside a 6.5-inch wrist. If your wrist is over 8 inches, the Dog Watch GMT 40 wears better.

Every reference ships with a sailcloth strap. Sam cuts them from sails retired by Hollis Sails, the loft downstairs, so no two have quite the same weave.
All six references

Middle 39
$1,450
Prussian dial
MW-39P
In stock, ships in 2 days

Middle 39
$1,450
Ink dial
MW-39K
In stock, ships in 2 days

Middle 39
$1,520
Signal dial
MW-39S
120 made, 23 left

Dog Watch GMT 40
$1,890
Oxford dial
DW-40O
In stock, ships in 2 days

Dog Watch GMT 40
$1,890
Ink dial
DW-40K
In stock, ships in 2 days

First Watch Chrono 41
$2,950
Prussian dial
FW-41P
40 made, 9 left
5-year warranty
Covers the movement, the case and the bracelet.
First service free
Strip-down, clean, regulation and new gaskets, once in the first five years.
Insured 2-day shipping
Free in the US by UPS. $45 to Canada, the UK and the EU, duties paid.
30 days to decide
Return it worn or unworn. Engraved casebacks are the exception.